Blaire Thomas, @blairewitchfairy
Blaire at a concert in NYC
Blaire on a via ferrata adventure climb

✧   @blairewitchfairy · 80.5K   ✧

Fashion. Adventure. Spiritual baddie energy.

I'm Blaire: a lifestyle creator with 80.5K+ followers spanning fashion, beauty, concerts, outdoor adventure, and everyday magic. My best-performing reel has hit 2.1M views. I make content that gets watched, saved, and shared, not just seen.

I'm also a website designer and brand strategist, so I can be more than a single deliverable. Scroll down to see what working together can look like.

Work With MeView Content
80.5K
Instagram Followers
2.1M views
Best Performing Reel
Try-On · Fashion · Beauty · Wellness · Lifestyle
Content Categories
Fashion, adventure, spiritual baddie
Aesthetic
Blaire doing yoga on a rooftop
Blaire in activewear
Blaire in a styled blazer look
Blaire snowboarding at night
Blaire outdoors in the pines

✧   Brands I've Created For   ✧

Seance PerfumesPerfect Locks ExtensionsLotus Energy DrinksPurple Hecate

✧   The Content   ✧

Fashion, beauty, adventure, and lifestyle, made watchable.

Real content, real numbers. Full media kit and rate card available on request.

Try-On & GRWM

Direct-to-camera product try-ons and get-ready-with-me content, exactly what brands want to see.

✧   Work With Me   ✧

Three ways to bring me into your brand.

Start with content, or go all-in on a partner who handles content, strategy, and the assets it drives to.

✦ Tier 1 ✦

UGC Content

Sponsored Videos & Reels

Authentic, on-brand UGC shot in my voice and aesthetic: product try-ons, GRWMs, unboxings, and spell-coded storytelling, direct to camera or narrative style. Delivered raw for your paid ads or ready to post.

You need creator content for organic posting or paid ad spend.

✦ Tier 2 ✦

Content + Strategy

Campaign Content With a Plan Behind It

Multi-post campaigns with hooks, captions, and a posting cadence built around what actually performs. I bring the same content strategy I run for my own 80.5K audience to your campaign.

You want more than one-off deliverables: a real content arc across a launch.

Let's Work Together

Tell me about your brand and what you have in mind. I review every inquiry personally.

You'll hear back within 2–3 business days. No spam, no funnels, just a real reply.

✧   Find Me   ✧

See the content in the wild.

Fashion, beauty, adventure, and a little bit of magic, daily on Instagram.

@blairewitchfairy on Instagram